Dear Friend,

At some point in the past, you asked for more information on my programs. I’m glad you did.

Why my “gladness” quickly turned to “sadness”…

I went from “glad” to “sad” because my records show that you are not yet a member of my business building programs. But don’t worry, I am not sending this letter to “sell” you on a membership. Instead, I am prepared to give you a rare opportunity to own my most valuable marketing system a ridiculously low price…

Let me ask you 3 simple questions…

1. Are you frustrated because customers won’t pay you a decent price? 

2. Do you hate dealing with price shoppers?

3. Does it make you sick when you spend a ton of money on advertising that doesn’t work?

If you answered “yes” to 3 questions, I have good news for you…

Now you can get a system that is already proven to get the highest paying – most loyal clients ever!

• Would you like to get higher paying clients that care more about quality than price?  

• Would you like to DOUBLE the number of referrals you currently get?

• Can you imagine never having to advertise again?

That’s what happened to me. In fact, my carpet cleaning company bills over $2.4 million per year and I don’t even have a yellow page ad! Last year I spent less than $35,000.00 in paid advertising.

My company generates $40k - $60k in NEW high end residential business EVERY MONTH!

That’s over 200 new clients every 30 days.

What’s more is that thousands of carpet cleaners all over the world have revolutionized their companies with my referral system.

Now You Can Get the Same Referral Reward System I Used to Build My Dream Company and the Same One I Use Today

This Special “Get Your Feet Wet” Referral Marketing Package is  UNAVAILABLE for non-members outside of this offer

This Package Reveals How My High End Carpet Cleaning Company Gets $40k to $60 in New High En Business EVERY MONTH! 200 New “Mercedes Clients” Every 30 Days

And the “Get Your Feet Wet” Referral Marketing Package is completely guaranteed or your money back!

This is a rare opportunity to “test drive” my referral reward system. Normally, to get this system, you would have to buy a huge package – but for a limited time I am offering this special package so you can “get your feet wet” – make some money – and I’m betting that you will be so thrilled you will want to join my business success program.

Plus, when you order within the next 10 days, you will qualify for 4 bonus items worth $479.00!

“Why My Referral Reward Program is  THE MOST IMPORTANT Part of My Business System…”

I discovered long ago that the best clients (we call them clients instead of customers) come from “word of mouth” or referrals. When I realized that high end clients prefer to buy services through referrals rather than advertising, I went to work on my referral reward system. It has become the most effective referral program on the market today.

Because of this system, my company generates $40k - $60k in new business every month with this system. Over $2.4 million per year and we don’t even have a yellow page ad! Almost all of my new business comes through referrals. So, I developed a referral system that is so effective that we hardly advertise at all. Imagine 200 new clients every month without advertising!

And the best part is that carpet cleaners across the nation and world have used this system to double and triple their referrals

If you want to learn how to generate more referral business and dump your expensive advertising, you need a referral system.

Notice that I said “system”. There is a difference between getting referrals and having a referral system that brings in new clients like clock work. A referral system gives you predictable results. Nothing is left to chance.

Can you build a good business on casual referrals? Sure. Can you do it without a referral reward program? Sure. But how long will it take?

Why is Referral Marketing So Important?

There are basically 3 different consumer markets in business. Let me illustrate by using the automobile…  

The 3 Target Markets are:

1.       The KIA Market. A KIA is a very low priced car.

2.      The Saturn Market. A Saturn is a middle of the road, “value” purchase.

3.      The Mercedes Market. And of course the Mercedes is the high end market.

Keep in mind that when I speak of these target markets that I am not talking about how much money they make, or what kind of house they live in. A huge  mistake that is made in marketing is targeting high end homes assuming they have a Mercedes attitude. They may have 3 Mercedes in the driveway, but they may have a KIA attitude toward their carpet!!!

Everyone has different “value systems”. Everyone pays the highest price for something. And regardless of how much a person makes, many of them pay the lowest price for something. The key is to find the market that values your product at the same value you have placed on it. So, the Mercedes Market has a “Mercedes” Value System.

“Are Millionaires Hunting for You?”

Across America there are cleaners that wish they could find the clients that are willing to pay a high price for carpet cleaning. At the same time, there are high paying clients across the country looking for good carpet cleaners. If that has been your frustration, and you choose to target “Mercedes Clients” – then keep reading this letter!

The first thing to recognize about the high end market is that it has “clients” instead of customers. The difference? Customers buy services based on the value for the price.

Clients have consultants.

They have consultants that advise them on how to take care of a certain part of their lives. Just like a doctor, accountant, or attorney, you are a consultant.

A carpet care consultant.

Price is not the issue. They are interested in long term relationships. They are loyal. They want you to “just take care of it”.

Remember that these are not necessarily super rich people, although many are, and that creates the best case scenario… a Mercedes attitude and a Mercedes pocketbook! But it is how they value their home - They value carpet cleaning at the highest level. If they have unlimited funds, then that is just icing on the cake.

To be effective in this market, you must attract clients rather than customers (I show you how to do that in one of the bonus items) – deliver a WOW experience (hopefully you are already doing that) by positioning your company in the marketplace with the ultimate marketing message, over deliver the WOW experience….

What does it take to be hugely successful

in the “Mercedes Market”?

You need to have a referral system. Why? Because that’s how Mercedes Clients primarily buy services.

Most often Mercedes Clients don’t go to the yellow pages, the direct mail, the flyer, or any other “direct” marketing means. They get a referral from a trusted friend that has the same value system as them, or from one of their other “consultants”. If it is residential cleaning, they will go to the carpet retailer where they bought the carpet. Or, they will call their Interior Designer, or Realtor. And there is a whole list of other referral sources that they may get a referral from.

The point is, that most often they get a consultant through a referral. Think about it...you don’t go to the yellow pages to find a doctor. You don’t get a flyer off the front door to select a CPA. You don’t respond to a television ad for an attorney unless you have no money and want to pursue a personal injury case!

You get a consultant by asking your friends or one of your “advisors”. Mercedes Clients have many advisors (or consultants).   If you want Mercedes Clients, Referral Marketing is the most effective means of getting  them.

What do I Really Mean by Referral Marketing Anyway?

“Referral Marketing is the process of building a network of sources that will refer multiple clients to your business”

Think about the two words that are underlined… NETWORK… and SOURCES. If I am after the high end client, wouldn’t it make sense to spend the same amount of time, money, and resources to go after a SOURCE that has an unlimited supply of high end clients? It especially makes sense if high end clients don’t respond well to direct marketing. Even if they do respond, you will discover how referral marketing can be a much more effective and profitable way of marketing your company.

Top 10 Reasons Referral Marketing is

So Effective

Reason #1: The Network is completely unlimited. Compare that to advertising. To continue to generate income from advertising, you have to keep advertising! With referral marketing, you it continues to work and there is no limit to the growth potential! The referral source refers a Mercedes Client (MC). If you have a strong referral program, the Mercedes Client refers you to their friends, and this process happens over and over. But it only happens if you have a strong referral marketing program.

Reason #2: Higher Quality Clients- Since Mercedes Clients seek out a referral, you will get higher quality clients just from being “referral based”. Referred clients usually don’t even ask about the price. They are more concerned about quality than price.

Reason #3: Pre-Qualified Clients – With the right referral marketing system, your prospective clients will be pre-qualified by your referral source. They will already know a lot about you. They already know that you charge more and they are calling you anyway.

Reason #4: People Trust Referrals – Everyone that is in business has received referrals from time to time. Wouldn’t you agree that referrals already have a level of trust for you? Sure they are. They trust you because the person they trust knows about you.

Reason #5: Reduces Competition – With the right referral marketing system, you are no longer fighting for the best placement in the yellow pages or the best zip code for the coupon mailer.

Reason #6: Low Cost – With the right referral marketing system, you won’t be spending money on expensive advertising. The cost is very low for referral marketing. Even with a referral fee (which I highly recommend), the cost is still extremely low compared to advertising.

Reason #7: High Returns – The returns can potentially be huge. In my experience, any overall advertising program in the carpet cleaning industry would be doing extremely well to get a 4 to 1 return. In other words, if you invested $1000.00 in advertising, you would get $4000.00 in return. Anyone would be happy with that return across the board. With referral marketing, if you pay a 10% referral fee and everyone cashed in on it, you would have a 10 to 1 return. In my program, I show you how to get a 20 to 1 return.  

Reason #8: Returns Guaranteed – With a referral fee, you don’t pay it until after the job is done and the invoice is paid. With traditional advertising, you put your money on the line and hope for a return.

Reason #9: Small Time Investment – The biggest objection I get to referral marketing is “time”. First of all, if you just implement the right referral program for your existing clients and the people you already know, you can generate many more referrals than you currently do. In my program, I show you how to develop professional “referral sources”. I teach you how to just walk into some place and turn them into a referral source. It’s easy, it’s fun and it doesn’t take much time. I built my carpet cleaning company calling on referral sources on a part-time basis. Just a couple of hours here and there. In between jobs mostly.

Reason #10” EXPO-NEN-TIAL MULTIPLICATION!!

Would You Trade a Few Minutes of Your Time Each Day for $10,000.00 in NEW Referred Business EVERY MONTH?

Would you be interested in how investing just a few minutes a day doing something really fun would give you a return of over $10,000.00 in new business each and every month after 6 months? Of course you would. Even though I can’t guarantee it, I have seen it happen many times.

Here’s what I discovered with referral marketing (see the graph below).