How to Dump Expensive, Wasteful Advertising that Attracts Price Shoppers and Get As Many High End Clients You Want through My Industry   Famous Referral Program

This is the SAME System I Use to Generate $40k to $60k in NEW Business Every Month… and the same system my members have used to completely revolutionize their carpet cleaning companies…

Dear Friend and Fellow Carpet Cleaning Business Owner,

If you are tired of spending money on advertising that doesn’t bring you the kinds of clients you deserve, and you want to DOUBLE, TRIPLE, or even QUADRUPLE the number of referrals you currently get, then read this letter right now!

Let me ask you a simple question:

“How much would it be worth if you got just one or two additional referrals each and every week?”

If your job average is $200.00 (it should be higher than that), that’s $400.00 a week. That’s $20,800.00 every year… $1,733.33 per month.

I discovered long ago that the best clients (we call them clients instead of customers) come from “word of mouth” or referrals. When I realized that Mercedes Clients prefer to buy through referrals, I went to work on my referral system.

That was over 20 years ago, and since then my carpet cleaning company has grown by leaps and bounds just through referrals.

In fact, we generate $40k to $60k in new business every 30 days with my referral systems. And carpet cleaners just like you have transformed their businesses with this system, literally saving thousands of dollars every month in advertising and getting tons of high end clients who care more about quality than price.

Sounds good, doesn’t it?

Over $2 million per year and I don’t even have a yellow page ad!

Almost all of my new business comes through referrals. So, I developed a referral system that is so effective that we hardly advertise at all. Imagine 200 new clients every month without advertising!

And the best part is that business owners around world have used this system to double and triple their referrals!

If you want to learn how to generate more referral business and dump your expensive advertising, you need a referral system.

Notice that I said “system”. There is a big difference between getting referrals and having a referral system that brings in new clients like clock-work. Most people who teach about referrals get you to take names from your customers and then solicit those referrals. And others don’t even go that far. They say “do a good job and people will refer you”.

That’s the old way – and that’s costing you money!

I call those types of referrals “casual referrals”. Can you do a “good job” and get referrals? Sure. Can you build a “good” business with casual referrals? Sure. But you have to ask yourself if you are getting enough referrals. If you are still spending money on advertising, you are NOT getting enough referrals!

I created a referral system that gets people to tell others about me and they call me. I don’t have to solicit anyone to refer me. In fact, strangely enough, I have a policy not to ask for referrals. Instead, I have a number of systems in place that cause my clients and referral source to want to refer me.

The Reason for Referral Marketing…

There are basically 3 different consumer markets in business. There are many niche markets, and this is a broad stroke, but there are three main, distinctly different markets, and 3 “value propositions” in the marketplace. Three “levels” that people buy at if you will.

Although we could use different products or services to illustrate, such as hotels, restaurants, etc.

Let me illustrate by using the automobile… 

The three markets are:

1. The KIA Market. A KIA is a very low priced car.
2. The Saturn Market. A Saturn is a middle of the road, “value” purchase.
3. The Mercedes Market. And of course the Mercedes is the high end market.

Keep in mind that when I speak of these target markets that I am not talking about how much money they make, or what kind of house they live in.

A huge  mistake that is made in marketing is targeting high end homes assuming they have a Mercedes attitude.

They may have 3 Mercedes in the driveway, but they may have a KIA attitude toward their carpet!!!

Everyone has different “value systems”. Everyone pays the highest price for something. And regardless of how much a person makes, many of them pay the lowest price for something. The key is to find the market that values your product at the same value you have placed on it.

So, the Mercedes Market has a “Mercedes” Value System.

The Shocking Truth: Millionaires May Actually be HUNTING for YOU!  

Across America, good carpet cleaners who know their stuff and provide a good service are struggling to get high end clients.

Meanwhile, there is an abundance of high end clients who are looking for people like you!

Here’s the problem: They can’t find you!

The reason they can’t find you is you are in all the wrong places. Mercedes Clients don’t use the coupon mailers. Mercedes Clients don’t typically respond to flyers, yellow page ads, or any other type of “direct” advertising for that matter.

Mercedes Client prefer to buy through referrals!

Think about it...

You don’t go to the yellow pages to find a doctor. You don’t get a flyer off the front door to select a CPA. You don’t respond to a television ad for an attorney unless you have no money and want to pursue a personal injury case!

If you want Mercedes Clients, Referral Marketing is the most effective means of getting them.

My Definition of Referral Marketing…

“The process of building a network of sources that will refer multiple clients to your business”

Think about the two words that are underlined… NETWORK… and SOURCES.

If I am after the high end client, wouldn’t it make sense to spend the same amount of time, money, and resources to go after a SOURCE that has an unlimited supply of high end clients? It especially makes sense if high end clients don’t respond well to direct marketing. Even if they did respond, you will discover how referral marketing can be a much more effective and profitable way of marketing your company.

Top 10 Reasons Referral Marketing is So Effective

Reason #1: The Network is completely unlimited. Compare that to advertising. To continue to generate income from advertising, you have to keep advertising! With referral marketing, you it continues to work and there is no limit to the growth potential! The referral source refers a Mercedes Client (MC).

If you have a strong referral program, the Mercedes Client refers you to their friends, and this process happens over and over. But it only happens if you have a strong referral marketing SYSTEM!

Reason #2: Higher Quality Clients- Since Mercedes Clients seek out a referral, you will get higher quality clients just from being “referral based”. Referred clients usually don’t even ask about the price. They are more concerned about quality than price.

Reason #3: Pre-Qualified Clients – With the right referral marketing system, your prospective clients will be pre-qualified by your referral source. They will already know a lot about you. They already know that you charge more and they are calling you anyway.

Reason #4: People Trust Referrals – Everyone that is in business has received referrals from time to time. Wouldn’t you agree that referrals already have a level of trust for you? Sure they are. They trust you because the person they trust knows about you.

Reason #5: Reduces Competition – With the right referral marketing system, you are no longer fighting for the best placement in the yellow pages or the best zip code for the coupon mailer.

Reason #6: Low Cost – With the right referral marketing system, you won’t be spending money on expensive advertising. The cost is very low for referral marketing. Even with a referral fee (which I highly recommend), the cost is still extremely low compared to advertising.

Reason #7: High Returns – The returns can potentially be huge. In my experience, any overall advertising program in the carpet cleaning industry would be doing extremely well to get a 4 to 1 return. In other words, if you invested $1000.00 in advertising, you would get $4000.00 in return. Anyone would be happy with that return across the board. With referral marketing, if you pay a 10% referral fee and everyone cashed in on it, you would have a 10 to 1 return. In my program, I show you how to get a 20 to 1 return. 

Reason #8: Returns Guaranteed – With a referral fee, you don’t pay it until after the job is done and the invoice is paid. With traditional advertising, you put your money on the line and hope for a return.

Reason #9: Small Time Investment – The biggest objection I get to referral marketing is “time”. First of all, if you just implement the right referral program for your existing clients and the people you already know, you can generate many more referrals than you currently do. In my program, I show you how to develop professional “referral sources”. I teach you how to just walk into some place and turn them into a referral source. It’s easy, it’s fun and it doesn’t take much time. I built my carpet cleaning company calling on referral sources on a part-time basis. Just a couple of hours here and there. In between jobs mostly.

Reason #10” EXPO-NEN-TIAL MULTIPLICATION!!

Would You Trade a Few Minutes of Your Time Each Day for $10,000.00 in NEW Referred Business EVERY MONTH?

Would you be interested in how investing just a few minutes a day doing something really fun would give you a return of over $10,000.00 in new business each and every month after 6 months? Of course you would. Even though I can’t guarantee it, I have seen it happen many times.

Here’s what I discovered with referral marketing… (see the graph below)

If you have the right system and you go out calling on referral sources, do you think you could scare up $1500.00 in new referrals in a one month period?

Sure. Not hard.

What I discovered about referral marketing is that once you win the confidence of a referral source, they will continue the habit of referring you unless you give them a reason not to. In this hypothetical case, if we were able to gain a new set of referrals sources each and every month that simply repeated that habit every month, in 6 months you would be at $10,800.00 in new business that would be coming in each and every month!

This is how I took my company from $30k per month to over $2 million. This is how Billy Sample in Mesa, Arizona went from struggling to paying off his house. This is how George and Samantha Grijalva in Portland, Oregon generated $107,000 in business in 12 months (they had never even cleaned carpet before). This is how John Browning took his company from $10k per month to over $55k per month. This is how carpet cleaners around the country have transformed their companies.

By having the right referral marketing system and following simple directions, they are getting the highest paying clients without spending money on advertising.

Time doesn’t allow me to tell you of the amazing stories of how this has changed lives across the nation.

“DON’T Try This at Home!”

You have probably tried some kind of referral program. My guess is that it didn’t work that well. Instead, you can get the same system I have used to build my referral based company and that carpet cleaners who are large and small around the world have used to revolutionize their cleaning businesses.

Imagine for just a minute that you doubled or tripled the number of referrals you have. How would that feel?

Just look at the testimonials of all the guys who have built high end companies under me over the last decade. You can do it too.

At the beginning of this letter, I asked you to do some simple math. I asked you to calculate how much it would be worth to your business if you added just one or two more referrals each week. Just one job a week at $200.00 adds up to $10,400.00.

How You Can Get the Same System I Used to Generate an Average of $50,000.00 in NEW Referrals EVERY MONTH!

This is the same system carpet cleaners just like you have used to get the highest paying clients. They are working in nicer homes, making more money while working less!

Here’s what’s included in this system…

My Proven, “Industry Famous” Referral Reward System…

Having the right referral reward program in place is critical. This is one of the most important pieces of your referral system and you cannot afford to get this wrong.

I invented a referral reward program that has been “tested-by-fire” for over 20 years. In fact, it is so good that others have copied it. But they don’t get it exactly right because they are too cheap to buy the original, and they don’t get the kinds of results that my students get.

If you do not implement the program exactly as it is designed, it won’t work as well as it could, but if you follow our advice, you will get more referrals, guaranteed or your money back!  

One of the biggest questions right of the bat, is

“Should I even offer a reward for referrals?”

The answer is “Yes!”

 And here’s why…

If you don’t have some kind of reward, you can’t promote your referral program.

All you can do is ask for referrals and that’s selfish!

In this package you will discover how to avoid what I call the “rookie referral mistakes”!

Instead, you are going to learn a reward program where you can get your referral sources to insist that their friends and clients use you.

How to Turn the People You Know Into An Army of Salespeople for Your Company – The best part is that they aren’t on the payroll!

This program will show you how  to promote your referral reward program to your existing clients, friends, business associates and professional referral sources such as Realtors, Carpet Retailers, Designers, and many more (you will be surprised how many different types of referral sources can send you business. IF, you have the right program).

Get the Proven Referral Marketing Materials that I Still Use in My Company Today…

You get the “original” Howard Partridge Referral Certificate, the same referral cards that I use, letters and post cards to give to your clients promoting the program, my Six Page “Dealer Report” that we use to promote the program to Carpet Dealers, Interior Designers, and Realtors. All on CD and ready for immediate use. Just add your name and print.  

My “Salesman-In-a-Box” - Professionally Recorded Audio CDs

Explains the Referral Program FOR You!

Imagine this. You bump into a carpet retailer or a Realtor. You give them an audio cd that they can pop into their player. The music starts and a professional voice guy says “Hello, and welcome to the Referral Relationship Program…” This audio CD explains the program for you!

It doesn’t stop there. Now imagine that you run into a prospective client in the grocery store. You can give her a CD that explains the 5 reasons to choose you over anyone else! The same voice guy with the same wonderful music is playing in the background. This is called an audio brochure.

Want something more professional for your 24 hour free recorded message or your on-hold message? No problem. It’s in there!

Step-by-Step Instructions on What to Say When You Make a Referral Call and Exactly What to Bring with You

In this program, I show you how to walk into some place unannounced and walk out with a referral source that has the potential of sending you thousands of dollars in business every month. You will learn what to say, and what to bring.

My Secret Weapon!

Speaking of what to bring, you will learn the most important strategy of all. With this secret weapon, you will turn a receptionist (also known as a rejectionist!) from screening you to becoming your new best friend! It works almost every time. Before I discovered this secret, I called on a carpet store eleven times with no response.

Eleven times!!

When I discovered this secret strategy, I went in again and immediately go the account. You will learn how an average cleaner in a small town in Southern California increased his business by $30k per month using this strategy. It is truly an amazing strategy.

I won’t tell you about it here because you won’t believe me. But I never fail to use it now. Ever.

How Becoming a Master Networker Can Take You Places You Never Dreamed Possible!

Another surprise I had in the past ten years of working with thousands of carpet cleaners, I realized that most of them don’t know how to network. They go to a Chamber of Commerce meeting or a networking group and stand around with no luck. One of the things that I pride myself on is being a seasoned networker. It’s not what you know, it’s who you know, right?

Wrong!

It’s not who you know, it’s who knows you! It’s what they know about you.

In this program, you will get step-by-step instructions on how to work a room – how to have a positive influence – and how to turn that relationship into a powerful business relationship.

You will learn how to deliver your “60 second commercial” so that those in your group will want to learn about your business. I was at a networking group recently and used a strategy from the networking section of the Referral Reward Program and literally had a line of people waiting for my card. What’s more is that the first three people in line were powerful referral sources that now send us LOTS of business.

My Most Advanced Referral Marketing Programs

In this program, you also get a number of advanced strategies where you can actually turn your referral source into a marketing machine! There are presentations, flip charts, joint mailer strategies, letters, sign boards, and reports you can use to take your referral source to the next level.

It should be clear by now how valuable the right kind of referral marketing system can be to your business.

Also, included with this package… Get these 10 programs from my live events on DVD and CD…

1. The Referral Reward Program by Howard Partridge – shows you EXACTLY how to implement my reward program. 

2. The “Referral Relationship Program by Howard Partridge – See exactly how to develop high profit relationships.

3. How to DOUBLE Your Referrals in the Next 3 Months” by John Torres. John built his business from zero to over $500k exclusively through referrals in the “ultra high end” market!

4. How to Get All the Referrals You Can Handle – My marketing mentor and internally known referral marketing expert David Frey shows how to dramatically increase your referrals.  

5. How to Net Huge Profits Marketing to Interior Designers - Jim Bardwell, who was my top referral marketing agent for 8 years is now working with a high end “textile care firm” in Tennessee shares how to build relationships with Interior Designers. They just landed a $400,000.00 job from a designer!

6. How to Build a Profitable Relationship with a High End Floor Covering Retailer from the Other Side of the Desk – High end flooring expert, Kirby Lammers tells you what to do and not to do from his perspective as a retailer.

7. The Most Advanced Referral Marketing Systems on the Planet! – At Round Table 11, I showed several “advanced” programs that will kick your referrals in to high gear.

8. Instant Referral Systems – by David Frey. In this presentation, Dave shows how to AUTOMATE your referral systems.

9. “How I Get 1 to 3 Realtor Referrals EVERY DAY” (even in a tough economy) - Dave DeBlander  - This was at my most recent Round Table event.

10. Darrell Thomas Spills His Guts on How He is Raking In $27,500.00 PER MONTH in NEW REFERRALS with Only 2 Simple Strategies!

So, “How Much” Is this Package?

You get this entire package for only $497.00 or 3 E-Z Payments of $199.00 each. Just pay $199.00 now, and $199.00 in 30 days, and the final payment 60 days from now. You will make your investment back before you even pay for the program, guaranteed or your money back!

Just one good job per month will pay for this program easily. Remember that with this program, you will attract high end clients which means you should have a higher average job ticket.

Is that a lot of money to invest? Can’t afford it? Maybe you think you can do it on your own? If you feel that it is a lot of money, just think about how much money you are losing right now because you don’t have a good program in place. If you can’t afford it, then you really have problems that need to be addressed. You need to get yourself in a position where you are making decent money. If you are a good carpet cleaner and you offer good service, there is NO reason that you should not be successful! There is a reason you are broke – it’s because you don’t have enough high paying clients.

And if you think you can “do-it-yourself”, ask yourself this question: “How much is my time worth?”. It has literally taken hundreds of hours to build this program.

One document may take you several hours to put together, and you may miss a critical piece. Why is it that we spend thousands on the latest equipment, but we have some kind of hang up about investing in what will actually make us money?

Just learning the secrets of the referral marketers on the CDs and DVDs will give you enough tips to take your business to the next level. And these presentations are not offered anywhere else, by anyone.

My 100% Personal, PHENOMENAL Guarantee…

And if you are not completely thrilled with the investment of this package, simply return it to us and will give you a complete, 100% refund. No questions asked. It’s that simple.

If for some reason, this program does not work for you, or you get the package and you don’t feel it is all I said that it is, just return it and we will give you your money back.

What is more likely is that you will be overwhelmed when you get the package. There is some high level stuff in there. But don’t be. Just take it one step at a time, and watch your business grow. And if you have any questions once you get the package, don’t hesitate to give my friendly staff a call.

I feel confident that you will be super impressed and you will dig into the materials as soon as you get the package.

Just imagine… you are getting high end clients calling you up and paying you a higher price for your service. No questions about price. Just come do it. Life is good!

Here’s a RECAP of Everything that’s in the Package…

Order now and Get These

4 Phenomenal Bonus Items…

BONUS MP3 #1: How “Association Marketing” Puts You on the Inside of Any Referral Group – and puts you in touch with the biggest players in any industry. By Howard Partridge.

BONUS MP3 #2: My “Free Lunch” Program – How to Get Groups of Referral Sources together with YOU as the star! By Howard Partridge.

BONUS MP3 #3: Two Part Presentation By Howard Partridge.

Part One: How to Target Interior Designers

Part Two: Marketing to Maid Services

BONUS MP3 #4: Two Part Presentation By Howard Partridge.

Part One: How Carpet Inspectors Can Be Great Referral Sources 

Part Two: How to Target Moving Companies 

Don’t wait another minute to get your referrals kicked into “high-gear”!

Order the package today! You’ll be glad you did.

You don’t want to wait another minute to get your hands on this package! Every moment you wait could be time invested in learning these proven strategies that will take your business to the next level.

 Sincerely,

Howard Partridge

Howard Partridge

President

Phenomenal Products, Inc.

P.S.

Be sure to order this package today. For every day that goes by you could be leaving valuable referrals on the table.

The Referral Marketing Package, you will get my complete, updated, latest and greatest referral system that includes the manuals, forms, CDs, DVDs… everything you need to implement the most effective and comprehensive referral marketing system ever created. Guaranteed to generate referrals or your money back!