How to Get the Highest Prices for Your Service…and Get People to Stand in Line to Do Business with You!

If You Want to Dump Price Shoppers and Get Rid of Expensive Advertising FOREVER, Read this Letter Right Now!  

Dear Friend and Fellow Carpet Cleaner, 

Are you tired of price shoppers? Are you tired of customer that only care about price? Are you tired of customers always trying to get you to “lower your price” when you are already a rock bottom? Doesn’t it make you sick?

What about your expensive advertising? Are you tired of paying out your hard earned cash for worthless advertising? You know the type – the ones that just make price shoppers call and waste your time trying to get a “cheaper price”?

What if I told you there was a way to charge the HIGHEST price in your area and people would actually stand in line to do business with you? When you tell them that you are booked two weeks out, they will say “no problem, it’s worth the wait”. Can you imagine that? 

What if People Already Knew You Were Higher than Anyone Else in Town, but Called You Anyway?

That happens at my carpet cleaning company every day. We charge an average of 62 cents per square foot for carpet cleaning. That does not include protector. People know we are higher than other carpet cleaning companies. They know that we charge twice or maybe three times what other cleaners charge. But they still book with us. They wait for our schedule to open up. And they come back again and again. Why are we getting the highest prices and putting people on a waiting list when others are begging for work and paying outrageous prices for advertising?

What Do High Priced Carpet Cleaners Know that You Don’t?

Not only does our company command the highest price, but I have helped thousands of carpet cleaners around the world dramatically improve their businesses. Many of them have raised their prices drastically, and they are making more money while working less!  They have learned the secret of getting the highest price. Unfortunately, most carpet cleaners never learn this secret. They spend their entire career charging prices that are two low to build a truly successful business.

Are You “Price Advertising” and You Don’t Even Know It?

Price advertising attracts price shoppers. “But I don’t advertise price” you say. Price advertising comes in many forms. My experience in this business tells me that you are most likely shooting yourself in the foot without even realizing it. We have all seen the “Bait and Switch” ads that promise carpet cleaning for a low price. We know those guys are crooks. But what about the big franchise that’s eating your lunch? What about your message? Does it match up with the high end, or are you being viewed as cheap?

“How Much Do You Charge?”

Don’t you wish you had a nickel for every time you were asked that question by a caller? Imagine for just a moment that you get a call like that. Let’s say that you quote $200.00. And let’s say that after all your expenses, you have $100.00 left over.

After you quote the price, Mrs. Jones says “What? The other company (your competitor) does the “same thing” for $160!” Has that ever happened to you? Of course it has! If you match the price, your profit goes down to $60. That’s a 40% drop! Remember that when you lower your price, your cost doesn’t go down, so you are just giving money away when you lower your price. Lowering your price does NOT guarantee that you will get more customers!!! In fact, if you are viewed as “cheap”, you aren’t going to get many high end clients. Sure, you will get a few people that have money, but not those who will pay you the highest price.

Now imagine that you have been through my program. You have understood the value in charging more. You know how to position yourself at the highest price. The caller is someone who is concerned more about quality than price. You quote $240.00. Guess what stays the same? Your cost! That’s $140.00 profit!!

The difference between $60 in the first example, and $140 in the second example, is 2.33 times the profit!

That means you can do HALF THE WORK, for the SAME MONEY…

or the SAME WORK for TWICE the MONEY!

Your choice. Those are pretty darn good choices!

How Much is not Charging Enough COSTING YOU?

Let’s say that you should be 10% more than you are now. Let’s say that one of your trucks does $13,000.00 per month (that’s another thing we need to work on. All of our trucks do more than $20k per month). If you raised your price just 10%, that’s $1300.00 every month for each truck you are leaving on the table.

That’s costing you $15,600 every year! And that’s just one truck!

If you want to stop running yourself and your crews into the ground with sub-standard pricing, then get The Howard Partridge PHENOMENAL MARKETING System Today!

Here’s what’s included in this package…

The Howard Partridge Marketing & Advertising Manual…

In this program, I walk you through the process of getting the highest price for your service. You will learn what you need to say about your company. You will learn what high end clients (we don’t call them customers) want and why they are willing to pay a higher price. What is it that “Mercedes Clients” want? You will find out in this program.

Proven High End Marketing Materials

In this program, you get the proven materials that I use to promote my company at the highest price. These materials have been proven in companies around the country and world. In all types of towns and cities, both large and small.

Two Major League Mistakes that KILL Great Marketing

You will learn the two things that kill great marketing. You can have the best marketing in the world, but if you commit these two “business sins”, it won’t mean anything. You will still go home broke. The bad news is that most carpet cleaners I meet are committing BOTH of these mistakes!!! The few that have corrected these mistakes are making more money and working less.

My 9 Step Marketing Plan that Dramatically Increases Results

This simple, but powerful plan walks you through the nine steps to creating the ultimate marketing system. Someone once said “plan you work. Work your plan.”

A Japanese Proverb says “Vision without Action is a Daydream. Action without Vision is a Nightmare”. When you do marketing without a plan, you are taking action without any kind of vision. You need to have a complete package. Not just an ad here or a brochure there. You have to have a plan.

One Simple Strategy that Will Change Your Business Forever…

In this program, you will find a diamond in the rough – a simple strategy that is an absolute gold mine. If you use this one strategy, it will revolutionize your business forever.

How to do “Education Marketing”

One of my philosophies is to position yourself as a “consultant” rather than a “cleaner”. Do cleaners or consultants get paid more? A consultant. That’s what Mercedes Clients want. They want consultants not just cleaners. Cleaning consultants. How do you position yourself that way? This program also reveals how to do what we call “Education Marketing”. If you do Education Marketing properly, and in the right places, you will position yourself as a consultant rather than a cleaner.

How to Take Advantage of Your Competition

Carpet cleaners moan about the low priced competition. “The low priced carpet cleaners are dragging me down!” they whine. “Nobody will pay a decent price because all of the low priced scumbags”. In this program, I will show you how to use this as YOUR BIGGEST ADVANTAGE!!

In fact, when you get this package you will have a license to use my famous “Bubba” photograph. This photograph has literally helped me to make millions of dollars. You get permission to use it when you get this program.

“What Advertising Works and What Doesn’t?”

Over the past 10 years, I have spoken in front of thousands of people, and consulted hundreds of small business owners. One question I always get is “Does __________ Work?”. Fill in the blank.

“Does TV Work?”

“Does Radio Work?”

“Does Yellow Pages Work?”

That is the WRONG question!

In this program, you will discover how to evaluate the marketing opportunities that come your way. I show you how to make the make the right decisions and avoid mistakes that are costing cleaners thousands of dollars every month.

What About the Advertising You Want to Keep?

In this program, I will show you how to get the most out of your advertising. You will get proven headlines that have outperformed the tired, overused, so called headlines that are in use today (that you are probably using!!).

You will learn the tried and true methods of writing ad copy that are used by the top copywriters in the world. Use these proven strategies to get a better response, motivate people to take action, get more qualified leads, and send a clearer message. There is a right and a wrong way to set up an ad. Do you know the difference?

You will also learn the 13 most powerful words in advertising. Use these words to get a better response.

How to Get FREE Publicity!

I have been on television, radio, and featured in the newspaper on many occasions. In this program, I show you how easy it is to do. Every time you get publicity, that just increases your position even more. 

How to Do a Trade Show

Over my 24 year career, we have had a booth at all kinds of trade shows. Home shows, Realtor Shows, Builder Shows, you name it. In this program, I will show you how to do a trade show the ight way. Avoid the mistakes some cleaners make. Use these tried and true methods.

Here’s Everything You Get in this Package…

Just implementing ONE of these concepts can increase your business by 10 percent! How much would that be over a year’s time?

You will learn more about marketing in this package than you ever dreamed. Just implementing one or two things can change your business forever. So, be sure to order today!

So, “How Much” Is this Package?

You get this entire package for only $497.00 or 3 E-Z Payments of $199.00 This system can totally transform your business forever, making it one of the best investments you could ever make. You will get all of your money back with just one or two good jobs. 

My 100% Personal, PHENOMENAL Guarantee…

If you are not completely thrilled with the investment of this package, simply return it to us and will give you a complete, 100% refund. No questions asked. It’s that simple. But I would be surprised if you did that. If you are like most people, you will be super impressed and ready to dig into the materials.

Just one additional job will pay for the entire system and you will be able to benefit from it the rest of your life.

 Sincerely,

Howard Partridge

Howard Partridge

President

Phenomenal Products, Inc.

P.S.

Remember this is a turn-key system that you can use to start getting higher prices for your service today! The strategies have been “tested-by-fire” in my carpet cleaning company that I still run today. What’s more is that carpet cleaners just like you have raised their prices without losing customers, putting more money in their pocket!