How to DOUBLE Your Business without Adding a Single Customer!
If you currently have a customer list, you are probably losing thousands of dollars right now!
Dear Friend and Fellow Carpet Cleaning Business Owner,
Would you be surprised to find out that you are most likely losing customers and leaving thousands of dollars on the table right now? And what’s worse, is your business could be growing by leaps and bounds if you just did one single thing…
Market to your existing clients. If you are like most carpet cleaners, you are not marketing to your existing clients, and that is costing you a TON of money! And if you are, my 10 years of experience working with thousands of carpet cleaners tells me that what you are probably making some critical errors.
The Biggest Marketing Mistake of All…
The biggest marketing mistake of all is not marketing to past customers.
Here’s why…
Statistics have proven that it costs 500% more to gain a new client than to keep and existing one. Not being top of mind keeps past and existing clients from referring you and they don’t clean with you as often as they would if you fixed this major problem.
How I Almost Lost Millions of Dollars…
Years ago, I started sending my customers a quarterly newsletter. I thought 4 times per year was good enough to stay in touch with them. And I did have a good business.
But I thought to myself, “I wonder what would happen if I increased the frequency from 4 times per year to 12 times per year.”
So I started sending a post card each month in between the newsletters. By the end of the first year, my TRACKABLE return was over $200k and that did not even take into account the extra referrals I got!
That was 1999 and since then, I have been tweaking and testing my client mailers since. Over the past 10 years, I would have lost more than 2 million dollars.
If you are not mailing the right thing to your past and existing clients, you are leaving tons of money on the table.
2 very sad stories…
A few years ago, I participated in a home show with some fellow carpet cleaners. We surveyed many of the homeowners. We asked whether they had professional carpet cleaning in the past month. If yes, we asked if they were happy with the results. Out of all the homeowners that were thrilled with the carpet cleaner, not one could remember the name of the carpet cleaner! Not one! You think about your business every day, but your customer doesn’t.
Even though the cleaner did a good job, he will never be in that home again – unless he changes his ways – unless he begins to market to his existing clients. Your customers don’t think about you as often as you think. They have busy lives and it is our job to stay in front of them.
Another sad story has to do with my days as a high end waiter (that’s what I was doing when I started my business). The restaurant was in the top 2 restaurants in Houston. The owners of the restaurant died and a couple of gals that worked there took over the business. They didn’t have a clue about marketing and they would bemoan how bad business was. When my wife and I would go there for dinner, we would try to share ideas, but it seemed that they weren’t interested in ideas.
One night I found out why.
As she was complaining about how bad business was, she was labeling some post cards. I remembered these post cards from when the previous owners used them. They were big full color post cards that were sent to their regular customers. The post card offered a free desert. The idea was to get customers in the restaurant so they would then have dinner, or buy Champagne or whatever.
So I asked her “How do those post cards work?” “Phenomenal” she said. Wow, this is the first positive thing I’ve heard this gal say in 3 years. I thought to myself. “So, how often do you send them out?” I asked. “About once a year.” She replied.
I was expecting that she would go on to explain why they weren’t sent more often, but she didn’t, so I asked “Why wouldn’t you send them out more often if they work so well?”
What do you think her answer was? You got it. “They cost too much!”
After 25 years of being one of the top restaurants in Houston, they closed the doors. Out of business.
Because the food wasn’t good? No. Because the service wasn’t good? Nope. It was because they didn’t do the thing that had brought them success in the past: Keep the repeat customers coming back!!
Study Reveals Dramatic Increase in Profits by Marketing to Existing Clients…
A multi-industry study by The Wharton School of Business, University of Pennsylvania revealed that companies that increased their customer retention rate by a mere 5 to 11 percentage points actually increased their profits by an astounding 25 to 75 percent depending on the industry!
4 “Effects” to DOUBLE Your Business Without Adding a Single Customer…
A few years ago, I got a spreadsheet from Lee Pemberton, one of our industry’s most beloved and renowned leaders. The spreadsheet was programmed so that you could find out how your repeat business could grow if you did 4 things. I plugged in those four things using $80,000.00 as the starting point. By doing the following four things, the total was over $163k when I finished it. And that did not even include the increased customer referrals!
Here are the results…
1. Get a Higher Price
The first thing I plugged into the spreadsheet was an increase of 10% across the board. When you market to your existing clients properly, you should be able to command a higher price. Unfortunately, those who do market to their existing customers are mailing the wrong things. They are sending their customers really crappy stuff because they are cheap. And that is costing them big money!
But if you send the right stuff to your past and existing clients – materials that will “assign” a higher value to your service, you should be able to increase your price by 10%, no matter what you charge.
Using simple math, increasing the price by an average of 10% across the board would add $8,000.00 to a company that is expected to gross $80k over the next year.
- Increase Customer Retention by Creating “TOMA”
By sending regular mailers you create “Top Of Mind Awareness” (TOMA). You want to keep your company on the minds of your previous clients.
These are people that already know you. They already trust you. They have already paid your price. Assuming that you did a great job they will use you again, if… you stay in touch with them.
People simply forget your name. There are lots of reasons for it. Maybe they know you best by your personal name rather than your company name. Your name happens to be John Smith. Good luck finding you in the residential pages! Some cleaners don’t even have a business line, which is just PLAIN DUMB! And by the way, you NEVER want to send your clients to the Yellow Pages to look for you. Too much competition there!! Your clients should always have something in front of them with your name on it. The fridge magnet and your little sticker on the vacuum cleaner are not enough. You need to be mailing the right stuff all the time.
Every time you send something to your previous clients in the mail, it keeps a few more people from forgetting about you. Every time you send something in the mail, you get more referrals from that client. Every time you send something in the mail, you have an opportunity to entertain and educate them. Every time you send something in the mail to them you re-position yourself as their carpet cleaner.
By mailing monthly, perhaps our little $80k example which is now at $88k could retain 10% more clients adding another $8,800.00, bringing it to $96,800.00.
- Sell More Services
Surely your company offers upholstery cleaning, carpet protector, tile and grout cleaning, commercial cleaning, and other services, right? Advertise those services to your client on a regular basis. Is it possible to add about 10% across the board with these additional services? I think so.
That would bring our total retained revenue up to $106,480.00.
A nice jump from $80k!
- Increase Frequency of Use.
Here’s where it gets real interesting. If you increase the number of times that your customers use your service, it could have the most impact on your sales dollars. Educating your clients how often to clean their carpet, and helping them understand “cleaning for health” can change how often they clean. The more often your clients use your service, the more money you make. In the spreadsheet, I increased the frequency of cleaning from every 24 months, to every 18 months.
That entry alone, added $58,000.00 per year to the example. That brings the total to $164,480.00.
Over double the initial number of $80k. Not bad.
This example has not even taken into account the increased referrals you can get from your clients by marketing to them consistently.
When mailing to your client base, the question is not what the returns will be, but what you will keep from losing. You are losing valuable clients every day by not at least staying in touch with them.
But for the sake of argument, let’s say that you have 1000 clients and it cost you $750.00 per month to mail to them. That would be $9,000.00 per year. If you could add $80,000.00 in revenue, don’t you think it would be worth it? Even if it only increased your business by $36,000.00 it would be worth it.
Plus, repeat clients are easier to service, they already know your prices, and you don’t have to “sell” them.
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Get The Howard Partridge Lifetime Client Marketing System and DOUBLE Your Business in the Next 12 Months or Less!
Here’s what’s included in this package…
 Complete Step-by-Step Lifetime Client Marketing Manual
This manual will take you through each step of the process of marketing to your existing clients. You will learn what things to mail and what things not to mail. What works and what doesn’t from almost 25 years of experience. Don’t send just anything to your clients.
Some things can actually hurt you rather than help you. You will also learn what phone calls to make and when, including one that will surprise you. You will learn how my company generates over $1.5 Million in repeat business and how half of our referrals come from repeat clients. 
My Proven Thank You Letter
You will get the same letter my company and my member companies use. You will also get all the other tools that are mailed with the thank you letter to have a greater impact.
The Client Survey Letter
A client survey done properly can have a huge impact on your company. Not only can you generate tons of repeat business with it, you get to see things you’re your customer’s eyes which shows you what needs to be changed. CAUTION: Don’t try to do a survey on your own. The questions that are asked are scientific and psychologically based. Just any old question won’t do! This tool alone is worth the investment of the entire package.
My Proven Reminder Letter
Another great tool to keep your customers coming back. All of these materials are already done for you and on a CD so that you can simply add your name and logo.
Call Scripts that Cut Down Cancellations, Add Value to Your Company, Generate Referrals, and Keep Your Re-Dos Down
You will also get all of our call scripts for our confirmation calls, quality check calls and our “post-job” call (something I created for multi-truck companies to cut their re-dos in half!), reminder calls and more.
Pre-Cleaning Confirmation Letter and E-Mail
This letter pre-sells the advantages of carpet protector and gets the homeowner prepared for you.
Samples of My Proven High End Newsletter and Post Cards
You will get real samples of my newsletter and post cards so that you can see what we actually send out. You will also get 3 of my newsletters on disc so that you can simply add your name and logo to. These newsletters will help you stay in touch with your client and position you as the high end choice.
So, “How Much” Is this Package?
You get this entire package for only $497.00 or 3 E-Z Payments of $199.00 each. Just pay $199.00 now, and $199.00 in 30 days, and the final payment 60 days from now. You will make your investment back before you even pay for the program, guaranteed or your money back!
Just one good job per month will pay for this program easily. Remember that with this program, you will stop the bleeding and start keeping your clients. You will also generate better clients and improve your referrals by doing this right.
Is that a lot of money to invest? Can’t afford it? Maybe you think you can do it on your own? If you feel that it is a lot of money, just think about how much money you are losing right now because you don’t have a good program in place.
If you can’t afford it, then you really have problems that need to be addressed. You need to get yourself in a position where you are making decent money. If you are a good carpet cleaner and you offer good service, there is NO reason that you should not be successful! There is a reason you are broke – it’s because you don’t have enough high paying clients.
And if you think you can “do-it-yourself”, ask yourself this question: “How much is my time worth?”. It has literally taken hundreds of hours to build this program.
One document may take you several hours to put together, and you may miss a critical piece. Why is it that we spend thousands on the latest equipment, but we have some kind of hang up about investing in what will actually make us money?
Just one tip learned will pay for this program over and over.
My 100% Personal, PHENOMENAL Guarantee…
And if you are not completely thrilled with the investment of this package, simply return it to us and will give you a complete, 100% refund. No questions asked. It’s that simple.
If for some reason, this program does not work for you, or you get the package and you don’t feel it is all I said that it is.
What is more likely is that you will be overwhelmed when you get the package. There is some high level stuff in there. But don’t be. Just take it one step at a time, and watch your business grow. And if you have any questions once you get the package, don’t hesitate to give my friendly staff a call.
I feel confident that you will be super impressed and you will dig into the materials as soon as you get the package.
Just imagine… you are getting high end clients calling you up and paying you a higher price for your service. No questions about price. Just come do it. Life is good!
Stop the bleeding in your company today by getting this package!
If you have not done a good job marketing to your past and existing clients, you can clearly see how much it is costing you by now. If you want to stop the bleeding and start doubling your business, get this package. And remember, it comes with a 100% money-back guarantee, so you have nothing to lose and everything to gain.
Sincerely,
Howard Partridge
Howard Partridge
President
Phenomenal Products, Inc.
P.S.
Not marketing to your existing clients is the BIGGEST marketing mistake ever! If you are not marketing the right things to past clients, you are losing lifetime customers and leaving tons of referrals on the table.
The Lifetime Client Marketing System has all the tools you need to fix that problem in your business now. Every day that goes by slowly erodes your business. Fix it today by getting this package.
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