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How to Get People to Stand in Line and Pay You the Highest Prices for
Your Service!
This one is FREE!
This 26 Page FREE REPORT Includes...
·
The 2 Poor Business Habits that KILL Great Marketing
·
The Function of Marketing – What is it really supposed to do?
·
The ONLY 3 Ways to Increase Sales
·
How “EXPERIENTIAL MARKETING” Sets You Apart
·
How Most Cleaners Advertise and Why It’s KILLING THEM!
·
The Lessons of the “Experience Economy”
·
The 4 Essential Components of Experiential Marketing
·
My 5 Points of My “Experiential” Marketing Message
·
4 Proven Strategies to Getting the Highest Price for Your Service!
Click Here to Download this Report for FREE
“Quick-Start to Higher Prices” Marketing Kit
Use this system to begin getting higher prices immediately!
(Download my Free 26 Page Report before reading about this product)
To help you start getting higher prices immediately, I have developed what I
call the
“Quick Start Marketing Kit”
that helps you
develop your unique message
that will command higher prices. The longer you go without a powerful
message that is uniquely yours, and the longer you go without printed
materials and introductions that communicate the 5 Point Marketing Message,
the longer you will be a slave to lower prices.
With this kit, you get my
full 5 Point Marketing Script
which has been carefully crafted over a 15 year period. We are constantly
testing power words and phrases, so you get the very latest, most
powerful script available in the industry. This message currently
commands an average of
62 cents per square foot
for carpet cleaning at my carpet cleaning company. We are having a record
year with over $2.5M in revenues over the last 12 months in my carpet
cleaning company alone.
In fact, you get a
36 page manual
that shows you how to develop your unique script and how to present each
point professionally. Remember that this script will be used for many
purposes in your business:
When you introduce yourself at a networking group, even when you bump into a
prospective client at the grocery store! You will also want to have this
message on your printed materials... hand out brochures, business cards,
referral cards, newsletters, and advertisements.
You will also want to use this message in your on-location sales
presentations and over the phone. Many of my clients have transformed their
companies by getting higher prices with this message. The right 5 Point
Marketing Message is the foundation of your presentation, helping you close
the sale at a higher price.
This manual also reveals
how “Mercedes Clients” buy
and what to do about it.
Also included in this package is
my “How to Select a Professional Cleaner” brochure.
You will get this in digital form so that you can simply add your logo and
begin handing them out. You will also get
my “Free Trial Offer Card”
which you can use to secure residential and commercial jobs, and to generate
a flood of referrals.
More information on this product...
Bonus: This Package Also Includes...
My “9 Step” Marketing Plan
“Get Your Feet Wet” Referral Reward Package
A Referral Reward Program So Effective You Will Never Have to Be a Slave to
Advertising Again!
My Referral Reward Program is One of the
Most Important Parts of Our
Success...
I discovered long ago that the best clients (we call them clients instead of
customers) come from “word of mouth” or referrals. When I realized that this
is the preferred way of buying services for high end clients (we call them
Mercedes Clients), I went to work on my referral reward system.
Because of this system, my company generates
$40k - $60k in new business every month
with this system. Over $2.4 million
per year and we don’t even have a yellow page ad! Almost all of my new
business comes through referrals. So, I developed a referral system that is
so effective that we hardly advertise at all. Imagine 200 new clients every
month without advertising!
And the best part is that carpet cleaners across the nation and world have
used this system to
double and triple their referrals
If you want to learn how to generate more referral business and
dump your expensive
advertising, you need a
referral system.
Notice that I said “system”. There is a difference between getting what I
call “casual” referrals and having a referral system that brings in
new clients like clock- work. A referral system gives you predictable
results. Nothing is left to chance.
Can you build a good business on casual referrals? Sure. Can you do it
without a referral reward program? Sure. But how long will it take? Get this
referral reward system and start generating more referrals today!
More information on this
product...
“Lifetime Client” Follow Up Marketing System
Avoid the BIGGEST MARKETING Mistake of All, and DOUBLE Your Business in the
Next 12 Months!
Did you know that statistics show that it costs
500% more to gain a
new client than to keep an existing one?
Did you also know that without consistent marketing, many of your
clients will forget about you and end up using someone else? It’s a
hard fact to swallow, but it’s true.
Also, you have to keep in mind the potential lifetime value of a client. If
a client spends an average of $150.00 per year and refers 3 people the first
year and just one person each of the following years, their Potential
Lifetime Value (PLV) is $72,000.00! Have you ever looked at a client that
way? In terms of how much they are worth over time?
Don’t look at your clients based on how much their last job was.
Can you afford to lose your lifetime clients? Can you afford to miss out on
their referrals? I can promise you that if you don’t have the right follow
up marketing system in place, you are
LEAVING MASSIVE
AMOUNTS OF MONEY ON THE TABLE!
And you are spending a ton of money getting new customers when you could be
getting more high quality referrals from your existing clients!
A sad story...
A few years ago, I participated in a home show with some carpet-cleaning
associates. After surveying hundreds of homeowners, we discovered that not
one of them could remember the name of the carpet cleaner! Even though they
were thrilled with the work – and in some cases, the cleaning had been just
two weeks prior! Even though the cleaner did a good job, he will never be in
that home again.
Unless he changes his ways.
Another scary statistic:
“90% of Unsatisfied Customers Will Never Call You Back”! They will simply
and silently go away. Why is this? No one likes confrontation, so you have
to go out of your way to show them you care and that you won’t defensive.
The “Lifetime Client Follow Up” Marketing System includes a complete
marketing system so that you can keep your valuable clients for LIFE!
More information on this product...
The “Referral Relationship” Program
Go Beyond Just Referral Rewards – and Learn a Step-By-Step System to Getting
Powerful Referral Sources to GIVE You Thousands of Dollars in NEW
Business!
Most often “Mercedes Clients” don’t go to the yellow pages, direct mail, the
flyer, or any other “direct” marketing means to choose a carpet cleaner.
Most often, they get a referral from a trusted friend that has the same
value system as them, or from one of their other “consultants”.
In residential cleaning, they may go to the carpet retailer where they
bought the carpet (or floor) – they may call their Interior Designer or
Realtor. And there is a long list of other referral sources that they may
get a referral from.
Are you first in the minds of these referral sources? Do they even know
about you? If so, what is the right information to get in front of them?
What is the right approach? How do you build the relationship? How do you
keep from getting kicked out?
How do you position yourself as an “invited guest” instead of an “annoying
pest”?
If you want Mercedes Clients, Referral Marketing is the most effective
means of getting them...
My company generates
$40k to $60k in NEW high end business every month
with the Referral Relationship and the Referral Reward Program!
The “Referral Relationship” Program
takes you beyond referral rewards
into the world of powerful business relationships
that can change your life. The Referral Reward Program is the foundation.
This is the next step.
More information on
this product...
Bonus: This Package Also Includes...
“How to Become a Master Networker”
The “Pre-Requisite” to Referral Marketing
If you are not skilled in the art of networking, you probably won’t be
highly successful
in the area of Referral Marketing
which is the key to gaining high end clients.
In this program you will learn...
·
Why
Effective Networking Skills are Key to Successful Referral Marketing
·
How to Get Over the FEAR of Introducing Yourself
·
How to Build Instant Rapport
·
How to “Work” a Room
·
How to Penetrate Powerful Circles of Influence
·
How to Turn New Relationships into Lifelong Business Partnerships
·
Proven Networking Techniques
The “Marketing Maniac” Promo Package
These strategies have made my company MILLIONS... What Can they Do for YOU?
In this package, you will discover
how to create copy that sells.
“Copy” is any message that you create to promote your business or to sell a
product or service. Even if you don’t do a lot of advertising, you are using
“copy” all day long in your business – phone scripts, introductions,
newsletters, post cards, and any kind of promotions you may do. The
difference between “mediocre” copy and copy that sells is the
amount of MONEY that goes in YOUR POCKET!
Whether you are introducing yourself at a networking group or placing an ad,
not knowing how to structure a compelling message is costing you big bucks.
How to Get FREE Publicity that You Can Turn into CASH!
I have been on television, radio, and in the newspaper simply by using some
of these strategies. In one case, I was on TV for 20 seconds which triggered
an opportunity that made me over a million dollars and is still producing
several thousand per month to this day. You will learn the secrets of
getting on TV, Radio and in the newspaper for FREE!
4 Proven Newspaper Ads that Got Up to a 10 to 1 Return
My friend “Hitman” John Braun with Hitman Advertising tested these four ads
and got at least a 4 to 1 return. In some cases he got as much as $10.00
back for every $1.00 invested.
Proven Brochures, Post Cards, Ads and Publicity Pieces
Includes a Radio Script that got me 52 calls! A TV Interview with me (it was
free), and a newspaper feature on my company (also free).
The BUBBA™ AD Campaign that is Making Millions for Carpet Cleaners Worldwide
Bubba has made a lot of money for me and for other carpet cleaners. Your
customer knows about Bubba. He has to been to her home. What she doesn’t
know is that “you ain’t Bubba!”. And if you are, you will learn how to
change with my programs.
More information on this
product...
Dramatically Increase Your Sales with this System!
So you got the phone to ring. Good. Will your newly found prospects have a
great experience over the phone? Will they buy? Will they be excited about
you coming out? Will they feel
that
you are worth
the
price?
Can your staff close the sale at the highest price?
Do
they know what to say? Are they using the
absolute
best scripts possible?
Do they even have a script?
Statistics have proven that a
structured, planned presentation
always outsells an “off the cuff” sales message. Does your staff have a
sales “system” to use? Sales opportunities are being SQUANDERED in your business EVERY
DAY!
That’s costing YOU major profit! Every time your sales person doesn’t offer additional services it costs you
money.
Every time a sale is not closed, it cost you money. If you don’t present
your services in the right way, it cost you money!!!
How much money are you losing each time a sale is squandered? If you (or your people), miss just $50.00 in sales a day, that adds up to
$1250.00 per month on a 25 day month.
This sales system includes a complete Inside Sales Manual that we have used
in our own company. Your sales staff will have step by step scripts to
follow. You and your staff will learn exactly what to say to present your
services at the highest price.
In this
program, you will get my proven sales scripts my sales people use to close
the sale at an
average of 62 cents per square foot. My members around the world have
dramatically improved their closings with this system.
You get
my proven step-by-step scripts that can even be used by someone who has no
experience in carpet cleaning. If they follow the script their closings will
increase. Guaranteed or your money back!
More information on this
product...
The “On-Location Sales” System
How to Deliver “The Most Outstanding Service Experience Ever” and Increase
Your “On-Location” Sales
Across our industry, untrained sales people are squandering opportunities
and ultimately costing themselves thousands of dollars by not understanding
the sales process and not having a powerful presentation.
In this program, you will learn how to present like a pro. Whether you are a
person that likes to sell or not , you will have a proven “Presentation
Package” that will dramatically enhance your presentations, therefore
securing the sale and improving your chances for additional sales, repeat
business, and referrals.
In many cases, great marketing creates pre-qualified, pre-sold clients that
don’t need to be “sold”. You should still do a professional presentation. A
presentation educates your client and builds your credibility.
At some point during the cleaning, or later on, your client may have
questions, or have an opportunity to refer you.
You want them to be
completely informed, and you want them to view you as the expert.
This package will automatically position you as the “consultant”. And
consultants get paid more than cleaners!
This package includes
step-by-step procedures
from the Introduction to Asking for the Sale. It also includes how to
make the most profitable sale ever made
– making the “add-on” sale without pressure selling.
More information on this product...
How to Stop Being a Slave to Your Business by Building
Turn-Key SYSTEMS!
Do you
feel like you are a slave to your business? Do you feel like your business
runs you rather than you running
it? Is being disorganized costing
you money? If you are like most small business owners, the answer is “yes”
to all of the above.
I used
to feel that way. Things would get lost or damaged, employees didn’t show up
for work, and I had to be involved in everything. What changed all of that
for me, was learning about “systems”. I found out how to build systems in my
business so that it runs without
me. I was able to build a turn-key system so that no matter where I am or
what I am doing, my business continues to run well.
More information on this
product...
The “Business Planning” System
How to Plan Your Business for SUCCESS!
Do you
remember why you went into business for yourself? You may say it was to
“make a lot of money”. Even though it’s true that you can make a lot of
money owning your own business, that’s not the real reason you went into
business. That was only PART of the picture.
The real reason you went into
business for yourself...The
real reason you went into business for yourself was to “chart your own
course”... to be your own boss... to have a little more “free time”.
Instead, you got a 24 hour a day/7 day a week... J-O-B!
Do you
even remember how to spell
VACATION? Oh, I get it. Vacation was the last time you went to a carpet
cleaning class!! Do you see what has happened? The real reason you went into
business for yourself has all but vanished.
“Vision without Action is a Daydream. Action without Vision is a Nightmare.”
–Japanese Proverb
You can
have all the plans in the world, but if you fail to take action on your
plans, it means nothing. It’s just a daydream. On the other hand,
if you have
forgotten the real reason you went into business for yourself, you are
taking ACTION without VISION, and that’s a NIGTHMARE!
Here’s
how it works... You wake up every day and just respond to whatever problems
crop up for the day. You don’t have a clear vision. You are just taking
action.
Without
clearly defined goals, you will never know where you are going and if and
when you ever get there! – Chuck Coonradt
Get the Business Planning System and Plan Your Business for Success
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on this product...
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